Freelance web designer

Hey! I’m Paul Allen. A freelance web designer based in Hertfordshire.

Why freelance web designer?

As a freelance web designer, I work with one customer at a time, this allows me to live and breath each project, devoting 100% of my attention to your business. I have minimal overheads, working from my home in Hertfordshire, and I’m able to pass that saving on to my customers, creating premium websites at affordable prices.

This is what I do

Freelance web designer

Web design and development

As a web design freelancer, I design and develop stunning websites that show off your content and encourage website visitors to engage. Improving conversions and growing your business online.

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Freelance Web Designer Hertfordshire
Search Engine Optimisation

Search engine optimisation

Standing out in a crowded space is hard enough. I will ensure your website is fully optimised for search engines giving you the best chance of being found.

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Website support and maintenance

Get peace of mind with my WordPress website support and maintenance package. I’ll take care of everything, ensuring your website is hacker free and always online.

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Website Support and Maintenance
Freelance Web Designer Responsive Web Design

Responsive web design (mobile websites)

All websites I design and develop are responsive and perform very well on all devices. You can be sure your content will display perfectly everywhere.

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Content management systems (CMS)

I design and develop websites using the worlds leading CMS, WordPress. You’ll have access to the back end of your website where you’ll be able to make updates.

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WordPress Web Design
WordPress Website Hosting

Super fast UK based website hosting

I’m a freelance web designer who takes website speed and performance seriously. For my web design customers, I’m able to offer extremely fast UK based website hosting.

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Looking for a freelance web designer in Hertfordshire?

Looking for a freelance web designer in Hertfordshire to help elevate your business online? Get in touch today and let’s build something amazing together.

This is what I’ve done

Recent web design project


Car2Cash hired me as their freelance web designer to design and develop and new website from scratch. This website is developed on WordPress and takes advantage of multi-step forms for a better user experience.

Case study

Car2Cash Freelance Web Designer Project

This is how I do it

A freelance web designer process

The brief

First things first. Once we've agree to work together, I'll direct you to my website questionnaire form. It's extremely important I understand your business very well. I'll need to know exactly what services you provide and the types of customers you serve.


I pride myself on not being your typical freelance web designer. Once I've learned about your business, I'll go away and conduct my own research and learn all I can about your business, your competitors, with the goal of finding out what makes your customers tick. 


Once I know about your business, your competitors, and what makes your customers tick. I will come up with a content strategy that will tell us exactly what pages your website requires, that will give your customers the best chance of finding your business online.

Web design

As a freelance web designer, this for me is where the fun begins. Now I know about your business and customers. I know the content required. It's time to begin designing a stunning website that offers the very best user experience for your customers.

Web development

We've now designed a stunning website, with a prototype that you will have had a chance to play with. It's time to bring the design to life with WordPress. I'm a proud freelance web designer who specialises in WordPress web development, there will be no surprises at this stage.

Launch and learn

Time to pop the cork and celebrate a job well done and launch your website to the world. But only have a couple, because this is where the real work starts. I'll now monitor your website analytics and start understanding how your customers are interacting with your website.

This is for you

Types of websites I build

One-page websites

There are many cases where businesses may require a simple single-page website to inform customers who they are and what they do. A single page website is perfect for this.

Tradesmen websites

In my early twenties, I was an air conditioning engineer and before that I worked in many different trades as a labourer. I have a solid understanding of what trades require for their websites.

Booking websites

With the current covid-19 pandemic, we need to reduce queues as much as possible. A booking website is a great way for businesses like barbers to reduce queues. I can develop stunning booking websites.

WordPress blogs

Got a story you want to tell? Or a topic you're an expert in and you want to share it with the world? As a freelance web designer specialising in WordPress, I have a complete understanding of WordPress blogs.

Start-up websites

What I enjoy most is working with an individual or a brand new business who have no website. I'm able to provide a great amount of support getting your new business online at an affordable cost.

Streamer websites

I spent about a year streaming videos games live on Twitch. In that time I designed and developed a website to promote my own live streaming service. I learned a lot of valuable skills on the journey.

Want your website designed and developed by a pro freelance web designer?

Based in Hertfordshire, I’m a freelance web designer who works with individuals and businesses to create stunning websites. Get in touch today and let’s set your website apart from the rest!

Want to know more?

Frequently asked questions

It’s tough to give a straight answer to that question without know what the goals of your business are. But, as a ballpark figure, for a small business website that offers a couple of services, my prices start from as little as £600. For start-ups, I’m able to divide this cost over the first year.

Hiring a freelance web designer for your next web design project is very different than hiring a web agency. Typically, a web agency will have many employees and many projects going on at the same time and you can just become another number. For a web design freelancer, certainly, if you are working with me, you will be my only project. I work on one project at a time and this allows me to completely focus on your business. Also, as a freelance web designer, I work from home, so I have no office overheads and I don’t have any wages to pay employees. I’m able to pass these savings on to my customers and create premium websites at affordable prices.

I’ve been designing and developing websites since 2010. For a large part of that, I’ve sold WordPress themes on the largest theme market in the world. To date, over 2000 of my themes have been sold and I have a solid 5 out of 5 stars for reviews. For the past 2 years, I’ve been offering my skills to individuals and businesses as a freelance web designer.